C7EVEN’s Partnership with Authentic Indication to Localise their IOI Platform for Japan

Authentic Indication’s IOI platform provides an advanced solution for tracking and verifying product authenticity. However, simply translating existing content was not enough to convey its benefits compellingly in Japan. The key challenge was to adapt the messaging, tone, and visual storytelling to align with Japan’s business culture and consumer expectations while maintaining technical accuracy.

Our Approach

C7EVEN executed a comprehensive creative process to ensure the animation was both visually engaging and highly informative. Our approach included:

1. Strategic Concept Development
   • Conducted market research to determine optimal positioning for the Japanese audience
   • Developed a clear, structured storyboard tailored to Japanese preferences
2. Animation Production
   • Designed characters and visuals that align with Japanese aesthetics and business communication styles
   • Integrated visual elements seamlessly to highlight key messages
3. Voice-Over and Localisation
   • Engaged native Japanese voice talent to ensure authenticity
   • Adapted script nuances to enhance audience engagement and comprehension

Results and Impact

The final animation resonated with Japanese stakeholders, successfully communicating the benefits of the IOI platform. This project helped Authentic Indication establish a strong brand presence in Japan, delivering clear, compelling, and localised communication. Today, the animation serves as a key tool in the company’s sales and marketing efforts, bridging the gap between technology and Japanese customers.

How C7EVEN Helps Brands Succeed in Japan

C7EVEN supports international brands in navigating the complexities of the Japanese market. Our localisation services go beyond simple translation, ensuring that content is culturally adapted to align with Japanese values, business etiquette, and consumer expectations.

Key Services:

• Creative Localisation: Developing culturally relevant visual and written content tailored to Japanese storytelling traditions
• Market Research & Strategy: Conducting in-depth analysis to shape messaging and engagement strategies for the Japanese audience
• Multimedia Production: Crafting high-quality animations, videos, and visual content that appeal to Japanese viewers
• PR & Communications: Enhancing brand credibility through compelling storytelling and strategic PR initiatives
• Digital Marketing & Advertising: Implementing data-driven campaigns to maximise engagement with Japanese consumers
• Trade Show & Event Support: Boosting brand visibility at key industry events in Japan through targeted marketing and promotional activities

With a deep understanding of the Japanese market, C7EVEN ensures that our clients’ messages are not just heard but truly understood. Through digital content, marketing campaigns, and corporate communications, we bridge the gap between brands and Japanese audiences, fostering strong and lasting connections.